Brands That Experienced A Difference
MY APPROACH
A senior partner who owns the outcome.
Most consultants hand you a strategy and move on. Most agencies run tactics with no strategy behind them. I sit in between. I set the direction, lead the work, and stay accountable for the pipeline it brings in.
I run it, not just plan it
I'll take charge of your marketing operations & team with primary focus on improving leads & pipeline.
A founder's perspective
I know the pressure of a pipeline that swings month to month. Steadying it is the whole job.
AI-native, human-led
I'll help build, deploy and improve AI systems to make marketing execution faster while retaining quality standards.
Focused on revenue
I judge the work by pipeline and revenue, not traffic, clicks, or a good-looking report.
WHO I WORK WITH
I do my best work with three kinds of teams.
I work with founders and leaders who have a solid product/solution and need a senior hand to turn it into steady pipeline, without hiring a full-time CMO.
B2B tech & SaaS firms figuring out marketing
You've a solid solution or product that works and need marketing strategy & execution that brings in steady, qualified pipeline to grow.
Bootstrapped founders going global
You've bootstrapped your way to a stable revenue and now want to expand. I can engineer and deploy proven GTM playbooks that will bring in money.
Funded startups past product-market fit
You have finally hit the right traction and budget, and now you need a senior hand to turn momentum into a real engine.
PROBLEMS I SOLVE
If your marketing feels like this, you're not alone.
01
The pipeline is a rollercoaster
Some months are busy, some are dead, and you can't tell which is coming.
02
Everything runs in its own lane
Blog, social, email campaigns and ads all happen, but none of it adds up to one story.
03
The metrics look good, the bank doesn't
Traffic. likes and open rates are up, revenue isn't moving with them.
04
Everyone's busy, nothing's clearly working
The team ships a lot, but no one can point to what's driving deals.
05
You're invisible in AI search
Ask Claude, ChatGPT or Gemini for a solution to your problem, and your name never gets cited.
06
You're the default CMO by accident
Marketing lands on your plate on top of everything else you're running.
HOW I WORK
Quick wins first, then the systems that last.
Start with the fix that moves pipeline fastest, so you see something early.
Get clear on who you're selling to and how they buy, before we spend another rupee or dollar.
Build marketing that keeps working and gets better each month.
Report honestly, tied to pipeline and revenue. No smoke, no black box.
WHAT I MEASURE
The scoreboard we agree on up front.
Before any work starts, we agree on what winning looks like. These are the numbers I report on, and the ones I answer for.
Qualified Leads
People who match your buyer and are ready for a sales conversation.
Pipeline
Real opportunities tracked from first touch to close.
Revenue
The number that decides everything else.
SUCCESS STORIES
What this looks like in practice.
HEALTHCARE AI PLATFORM
A 6-figure enterprise deal from improved ABM system
Barely 2% of their emails were getting opened. We rebuilt the account-based email system around what buyers actually cared about, fixed the targeting, and rewrote every message. Opens climbed to 8-10%, and pipeline brought in a 6-figure enterprise deal.
Read the full story →
~ 2.5x increase in pipeline for a performance engineering company
The agency the CEO hired were doing a really bad job with no real numbers to show. They hired me to fix that and make it better. Their marketing systems got better, inbound stabilized, and leads & pipeline improved significantly.
Read More →
From declining traffic to ~$90-100K monthly
pipeline for a dev company
From 15k to 2k per month and traffic continued dwindling with no remedy. I helped remove over 200+ unnecessary pages from their site, create a proper organic growth strategy, improve content and established link building. Traffic went up to 5k/month and pipeline grew 3x.
Read More →
WORK WITH ME
B2B Fractional CMO Services.
Three ways to work together, from a one-off audit to running your whole marketing function.
Marketing Audit
The quickest way to see what's holding your pipeline back, with a clear plan to fix it.
Learn more →
Growth Consulting
I build your plan and work alongside your team to ensure you marketing starts working again.
Learn more →
Fractional CMO
I run your marketing, lead the team, and own the pipeline. A senior leader at part-time cost.
Learn more →
TESTIMONIALS
What Clients Say
"It was a pleasure working with Simon. He brings sharp critical thinking and real experiences to the table. He'll be a great asset to any company."
Rishbh Rana,
Head of Marketing, HealthWorks AI.
Read the case study →
"Simon owned the project from the get go, built our organic growth channel from ground up, with solid understanding of our audience who're primarily into Shopify space. He worked with us on our Report Pundit & Bloom Analytics products, and we’re really grateful for his assistance."
Codi Hall,
Director - Product Strategy, Dayspring Technologies
Simon is my go-to guy for any marketing problems, his work has always given us great insights. I especially appreciate his research capabilities.
Rajinder Gandotra,
Founder & CEO, Avekshaa Technologies
Read more testimonials →
FAQs
Questions founders & marketers ask me.
Fractional CMOs take care of your entire marketing team with focus on generating qualified leads & signups without the full time marketing cost. Basically, I step in as your marketing leader on a part-time basis. I set the strategy, lead the work, manage the team and vendors, and answer for the pipeline, without the cost or commitment of a full-time hire.
An agency runs the tasks you hand them. I sit on your side of the table, set the direction, and own the outcome. You also get me directly, not an account manager passing work to a junior team.
Two things. I build and deploy AI systems that take the slow, repetitive work off your team, from research to reporting. And I build the content and structure that gets you found when your buyers ask Claude, ChatGPT or Gemini for a solution, which is where more B2B research now starts.
It depends on scope and how we work together, so I don't put a number on the site. We talk it through on a quick call once I understand what you need.
We start with the fixes that move pipeline fastest, so you usually see early signs in the first month or two. The bigger results build over the following quarters.
Yes. I work with B2B tech and SaaS companies globally.
RESOURCES
