Writing Simon Blog

Our latest insights and thoughts on various topics related to B2B & SaaS marketing, content, design, social and SEO.

Irene Lobo

3 min read

AI Content Vs Human Content: Which is Better for Organic Search?

AI Vs Human Content, the debate's getting heated up everyday. But AI and Humans can collaborate to generate better results

Irene Lobo

3 min read

How to Use AI for Scriptwriting and Storyboarding in Video Marketing

Using AI for Scriptwriting and Storyboarding has emerged as a valuable partner for marketers, especially those without extensive experience.

Simon Kalapatapu

4 min read

How to Craft Product-led Content?

Product-led content shows how to solve a user’s problem with the help of your product. But how can you effectively create this content?

Simon Kalapatapu

5 min read

Where to Find Your ICP’s Pain Points? - Tips for Robust SaaS Content Strategy

SaaS content strategy should not revolve around keyword data siphoned from Ahrefs or SEMrush. It should address your ICP’s pain points.

Irene Lobo

3 min read

Everyone Thinks They Know SaaS Content Marketing—and They’re Usually Wrong

SaaS content marketing is a lot more complex than it seems. But everyone seems to know about it.

Simon Kalapatapu

4 min read

4 Critical Aspects of SaaS SEO

SaaS SEO can sometimes seem challenging. Here are 4 critical aspects of SaaS SEO every CXO should keep in mind.