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Writing Simon Blog
Our latest insights and thoughts on various topics related to B2B & SaaS marketing, content, design, social and SEO.
Simon Kalapatapu
4 min read
How to Craft Product-led Content?
Product-led content shows how to solve a user’s problem with the help of your product. But how can you effectively create this content?
Simon Kalapatapu
5 min read
Where to Find Your ICP’s Pain Points? - Tips for Robust SaaS Content Strategy
SaaS content strategy should not revolve around keyword data siphoned from Ahrefs or SEMrush. It should address your ICP’s pain points.
Irene Lobo
3 min read
Everyone Thinks They Know SaaS Content Marketing—and They’re Usually Wrong
SaaS content marketing is a lot more complex than it seems. But everyone seems to know about it.
Simon Kalapatapu
7 min read
Do SaaS Firms Really Need Long Form Content?
When exactly is long form content necessary for SaaS firms? Here are few do's and dont's.
Simon Kalapatapu
9 min read
8 Steps to Improve a Failing SaaS Content Strategy
Even the best SaaS content strategies fail to fetch results some times. Here are some steps to fix it.
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