Writing Simon Blog

Our latest insights and thoughts on various topics related to B2B & SaaS marketing, content, design, social and SEO.

Simon Kalapatapu

4 min read

How to Craft Product-led Content?

Product-led content shows how to solve a user’s problem with the help of your product. But how can you effectively create this content?

Simon Kalapatapu

4 min read

4 Critical Aspects of SaaS SEO

SaaS SEO can sometimes seem challenging. Here are 4 critical aspects of SaaS SEO every CXO should keep in mind.

Simon Kalapatapu

7 min read

Where SEO Ends & Content Begins

SEO and Content are two sides of the same coin. But where does one end and another begin? Find out.

Simon Kalapatapu

5 min read

What is Google’s Search Generative Experience (SGE)?

Google's Search Generative Experience (SGE) will transform search. Here's a look at what it is and how it affects user experience.