In the last 5+ years, I've worked with over 30+ B2B & SaaS companies.
While some imagine SEO to be a life changing marketing channel, others consider it a super easy method of getting leads, without understanding even the basics.
And there are some who consider it to be the forbidden forest that one should never step into.
Regardless of your opinion, SEO is still one of the primary marketing & promotion channels for customer acquisition.
Considering the above stats and the importance of SEO,
Let's look into the 4 critical aspects of SaaS SEO that you should consider.
#1 Good User Experience
Here’s the fact → The ultimate goal with SEO, Content, Ads or any other marketing channel is to generate leads or product sign-ups.
If you have a terrible user experience, prospects may not really trust your brand - though they may take the information you provide and bounce to your competitor.
What makes a good user experience?
Clean layout
You don’t need a fancy blog or product feature page. A good banner with readable heading and a clean page with sufficient white spacing. A sticky table of content will be a good add for the blog.
Combination of text & media
You cannot have all written content because people can get bored and walk away. Adding necessary infographics (relevant to the subject matter and content) will not only add value to your content but the overall brand image.
You should also check your Core Web Vitals scores once every month and adjust your site accordingly.
#2 Addressing User Intent
With SEO it mostly boils down to keywords.
It could be Top, Middle or Bottom of the funnel keywords. Regardless of the type of keyword/topic you select, it’s important to address the user intent.
So what the heck’s user intent?
User intent → is answering the question or query that the user has in the most simplest & direct way possible.
For example: “What is google analytics” is a Top of the funnel (ToFu) keyword.
If you can easily explain Google analytics at a high-level and it’s many attributes clearly (better than the top 10 results), then you’ve addressed the the user intent.
On the contrary: “How to setup conversions in GA4?” is a BoFu keyword which requires precise step-by-step process. You may also address different use cases, such as setting product sign ups Vs gated content downloads.
But you cannot start with gibberish such as “What is GA4”, because the user already knows that info.
Benefits of addressing user intent
Featured snippets
Most traffic always goes to the featured snippets. When you address the user intent appropriately, you will certainly be rewarded by Google.
Ranking
If you’re choosing less competitive keywords, then addressing user intent will get you atleast the top 5 ranking, even if you don’t get the featured snippet and even if you don’t build links to the page.
#3 Getting Technical SEO Right
Technical SEO might sound like a nerve-racking issue for some SaaS CXOs. But it’s not that complicated.
Basically, it enables search engines (like Google) to crawl your website and index it properly.
Technical SEO refers to
on-page elements (such as H1, H2, H3, P),
meta data (meta descriptions, img alt texts, page titles),
site maps,
duplicate content,
404 redirects, and
schema markups.
I once had a prospect ask me why their blog pages were not ranking. When I researched, I found none of their blog pages had H1s. Basic things like organizing your on-page elements are important.
Meta data is quite important. Ensure you have your primary keyword in meta description, page title, H1, and a few H2s.
Whenever you publish a blog, submit the URL in Google search console and request google to crawl. And when you make major changes to site’s structure, submit a XML sitemap to help google understand your site’s structure.
Adding advanced schema markups can help crawlers get a better understanding of your on-page elements and content.
Most CMS (Wordpress, Webflow, Wix) generate their own markups, but you may choose to add a customized markup and update it in the header section of your blog page.
When search engines understand your site better, you will get better rankings on SERPs.
#4 Building Links
This may be the last but this is probably the most important.
If you don’t build backlinks, you will never reach the top 1 or even top 5 position for competitive keywords. At the same time your domain rank or authority will also not increase.
Building backlinks can sometimes feel like chicken and egg problem, if you’re just starting out. Sites will only link to you if you DA is good. And search engines will only rank you high if your DA is high.
The best way to go about this problem is a mix of organic reach outs and paid link insertions.
Initially if you can gain about 25-50 good quality paid links then it will help boost your DA, while you continue to do organic reach outs for guest posts and quality content backlinks.
Trust me, the investment is worth it.
I have seen site with the most crappiest content rank high because they have backlinks.
The only thing you have to ensure is not get links from spammy sites.
Wrapping It Up: Nailing SaaS SEO for the Long Haul
Here’s the deal—SaaS SEO isn’t just a box to check off. It’s an ongoing effort that pays off big time when you get it right.
Focus on creating a seamless user experience, delivering exactly what your audience is searching for, getting your technical SEO in order, and building those crucial backlinks.
Keep refining these four aspects, and watch your SaaS site not just rank, but dominate.
Ready to take your SEO game to the next level?
Let’s make it happen. Schedule a call with us → Here.
Comments