Lately, this confusion of choice between AI or human content has increased multifold. Almost every prospect I speak to takes sides.
Those who side with AI despise the time required to create good ol’ human content. And those who worship at the altar of human content have tabooed AI content.
But the answer does not lie in hating each other.
Both contents have the potential to increase traffic, drive conversions, and eventually generate revenue. It all boils down to how you use it.
No, AI Content Does Not Get Penalized - Useless Content Gets Penalized
As popular belief holds, AI content gets penalized whenever there is a new helpful content update.
But that’s not true.
Above is the screenshot of growth with one of our clients.
We recently 10X’d their impressions and clicks. However, most of the content here is written by AI and edited by humans.
On the contrary, we’ve also written 100% human generated content for another client and it performed quite well as usual.
Here’s How You Can Leverage AI and Human Content to Win
Use Humans for Research and AI for Analysis
We humans are fantastic at understanding audience intent and discovering unique angles, and we can use AI to analyze, validate and process the data that we’ve collected.
For example, you can use search tools to do keyword analysis and do custom research to find nuanced information about the topic which’s not covered by other SERP competitors. You can then provide this information to AI for creating the outlines.
Create Outlines with AI
AI can quickly structure content by analyzing existing material and organizing it into clear sections. This helps lay a solid foundation for your piece, saving time for writers to focus on crafting compelling narratives.
For example, use AI to break down a complex guide into digestible parts with headlines, subtopics, and flow. Then, pass it on to a writer to build depth and context.
Make Humans Add Value to Content
AI can provide the facts, but humans bring the magic—emotion, relatability, and authenticity. Writers can weave in personal anecdotes, nuanced insights, or storytelling elements that resonate with your audience.
Think of it this way: AI gives you the ingredients, but humans are the chefs who create a meal your audience will savor.
Use AI to Create High-level Content
AI is perfect for drafting summaries, overviews, or boilerplate descriptions. These can serve as starting points, freeing up human writers to focus on the finer details that set your content apart.
Let Human Partners Critic and Edit the Content
Editing ensures your content aligns with your brand voice and delivers value. While AI drafts can be efficient, human editors ensure clarity, engagement, and relevance.
Editing is where the transformation happens—turning a rough AI draft into polished, audience-ready material.
Be it AI or Humans, Ensure Product/Service Credibility
Content credibility is non-negotiable. Whether it’s written by AI or humans, make sure it’s backed by solid data, real-world examples, and a clear connection to your product or service.
Citing credible sources, incorporating case studies, and linking content to actual user benefits are crucial steps here.
7. Use AI for Optimizing Content for Search
AI tools like Grammarly or Surfer SEO can refine your content for search performance. From keyword optimization to meta descriptions, AI ensures your content meets SEO standards without compromising readability.
The Bottom Line
AI and human content aren’t competitors—they’re collaborators.
When balanced thoughtfully, they can elevate your content strategy, improve efficiency, and deliver results that neither could achieve alone.
It’s not about choosing AI or humans. It’s about choosing better content.
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